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maximizing

People’s Notions of a Perfect Life are Surprisingly Modest

Illustration of white picket fence in front of a green field and blue sky with clouds

When I was a kid I was always fascinated by genie-in-the-bottle scenarios, where people could choose three wishes. It’s a question that’s exciting but also weirdly stressful to ponder. If there were no limits to how you lived your life – if you could have for yourself whatever you wanted - what would you choose?

For Decision-Makers Who Want the Best, Focus on the Strategy

In a recent study, social psychologists show that for maximizers, whether you feel good or bad after making a decision is not only a result of which option you chose, but also the process you took to make the decision.