Unraveling Sampling Complexities: From Microstasks to Representativeness
In the diverse world of online research samples, how does a researcher decide whether to use a micro-task platform or a probability sample? What makes a sample “representative”, and when is that important? In this interactive session, we’ll explore the unique characteristics, strengths, and limitations of various sampling options, providing a comprehensive understanding essential for any researcher conducting online research. Whether you’re a seasoned researcher or new to the field, this talk will equip you with the knowledge to choose the most appropriate sampling method for your research.
Hosts: Rachel Hartman, [email protected], CloudResearch; Aaron Moss, [email protected], CloudResearch