The Robert B. Cialdini Prize is a prize for a single outstanding contribution that recognizes the author(s) of a publication that uses field methods and demonstrates relevance to outside groups. It is designed to recognize the publication that best explicates social psychological phenomena principally through the use of field research methods and settings and that thereby demonstrates the relevance of the discipline to communities outside of academic social psychology within a given year.

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About the Prize

Started in 2008, the Robert B. Cialdini Prize recognizes the author(s) of a publication that uses field methods and demonstrates relevance to outside groups. It is designed to recognize the publication that best explicates social psychological phenomena principally through the use of field research methods and settings and that thereby demonstrates the relevance of the discipline to communities outside of academic social psychology within a given year.

This prize is intended to encourage work that both uses field methods and settings and has external applicability to outside communities. This prize is not intended for solely laboratory studies that have societal applicability, although reports that incorporate a small number of lab studies in the publication package will not be excluded from consideration if the bulk of the work was completed in the field.

The term “field research methods” is meant to be inclusive of field experiments, and is not limited to correlational or nonexperimental approaches. The term “field research settings” is meant to include naturally-occurring domains in which research participants can expect to find themselves under normal life circumstances and in which they are unlikely to suppose that they are research participants.

Recipients of this prize split a $2400 honorarium and each receive an accompanying plaque, which are presented at the annual Awards Ceremony held at the SPSP Annual Convention. Additionally, recipients receive a complimentary one-year SPSP membership. This prize was endowed by Robert Cialdini through the Foundation for Personality and Social Psychology.

About Robert Cialdini

Robert CialdiniDr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 2 million copies, is a New York Times Bestseller and has been published in twenty-seven languages. Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.” Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.  Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.