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Nudge theory

Nudging the City and Residents of Cape Town to Save Water

Image of Cape Town desert parched earth and dead trees

Cape Town could become the world’s first major city to run out of water – what’s been termed Day Zero. Sao Paulo faced similar difficulties in 2015 leading to significant social unrest.

On Day Zero – which could be in mid-July if there’s no significant rain – residents of the city will have to travel to one of 200 city-wide collection points to get the allocated 25 litres per person, per day, under the watchful eye of an armed guard.

Psychology News Round-Up: ICYMI April 20, 2018

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