You are here

modeling

The SAGE Model of Social Psychological Research

Image of assorted articles overlapping on one another

Following the 2008 global economic crash, the Irish accepted harsh austerity as the national economy collapsed, only to protest in 2014 & 2015 during a stark economic recovery. This paradox raises many pertinent questions for social and cultural psychologists: why do some people not protest when others riot in the streets; how are culturally-salient narratives taken up by individuals in times of social change; under what conditions do people tolerate economic inequality and when does this tolerance give way?

Embrace the Data

Feature Image

By Alex Danvers

What words can classify a movie review as positive? What words classify it as negative?

In the symposium Big Data: Vast Opportunities for Psychological Insight from Mining Enormous Datasets at the SPSP Annual Convention, Harvard economist Sendil Mullainathan threw up some obvious candidates, like “dazzling” or “gripping”—words that researchers brainstormed would do a good job. Using these “theory-grounded” words, a team of computer scientists was able to classify reviews with 60% accuracy—not much of an improvement over 50/50 guessing.