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Self-Affirmation Promotes Better Apologies

Image of pink roses with an I'm Sorry card

By Karina Schumann

You slipped up. It was your night to take care of dinner, and when your partner asked you why it wasn’t done, you snapped and demanded he or she get off your back. You’ve taken a breather, but now it’s time to face your partner. What will you choose to say?

Self-affirmation changes health behavior

Image of a man snapping a cigarette in half

By Tracy Epton

People engage in many behaviors that are bad for their health such as smoking, not exercising, eating unhealthily or drinking too much alcohol. What is intriguing is that people continue pursuing an unhealthy lifestyle even when they are confronted by information that tells them that these choices are bad for them; they minimize the risks or even deny them altogether. Self-affirmation theory (Steele, 1988) offers an explanation of why people do this.