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5 Tips on Holiday Shopping from Social Psychologists

The holiday shopping (and eating) season is upon us but before you run out to buy gifts, you may want to take a cue from social psychologists: Following some simple tips for gift giving could help your wallet, your energy levels, and your satisfaction with the holiday season.
 
  1. Don't go shopping after making a lot of other decisions -- When we make a lot of decisions, our self control weakens and our desires strengthen, according to research by Kathleen Vohs of the University of Minnesota, Roy Baumeister at Florida State University, and others.