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Aggressive Behavior Observed After Alcohol-Related Priming

Researchers from California State University, Long Beach, the University of Kent and the University of Missouri collaborated on a study to test whether briefly exposing participants to alcohol-related terms increases aggressive behavior. It has been well documented by previous research that the consumption of alcohol is directly linked to an increase in aggression and other behavioral extremes. But can simply seeing alcohol-related words have a similar effect on aggressive behavior?

Designing the experiment