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What Comforts Targets of Prejudice the Most

Rare in history are moments like the 1960s civil rights movement, in which members of a majority group vocally support minority groups in their fight against prejudice. New research not only confirms the power of speaking up for those facing prejudice but also underlines the importance of exactly what is communicated. Looking at YouTube video messages, researchers found that homosexual youth found the most comfort in messages that both supported them and advocated social change.
The new work takes a closer look at the "It Gets Better” YouTube campaign.