Previous research has shown that men perceive the color red on a woman to be a signal of sexual receptivity. Women are more likely to wear a red shirt when they are expecting to meet an attractive man, relative to an unattractive man or a woman. But do women view other women in red as being more sexually receptive? And would that result in a woman guarding her mate against a woman in red? A study published in Personality and Social Psychology Bulletin sought to answer these questions.
Perceptions of Sexual Receptivity