It’s
no surprise to psychologist Lisa Kramer that financial market dips
and crashes typically happen in the fall. People who experience
seasonal depression shun financial risk-taking during seasons with
less sunlight and are more willing to accept risk in spring and
summer, according
to her forthcoming study in Social Psychological and Personality Science.
The
experiment gave participants the option
of putting some or all of their payment for the study into an
investment with 50:50 odds where the potential gains exceeded the
potential losses. Participants who
experienced seasonal depression chose more of the guaranteed payments
and put less money at risk in winter, but took more risks in summer.
The
study, "This is Your Portfolio on Winter: Seasonal Affective
Disorder and Risk Aversion in Financial Decision Making,” by Kramer
and co-author Mark Weber, both of the University
of Toronto’s Rotman School of Management, was advance published on
July 18, 2011,
in the online version of Social Psychological and Personality Science,
co-published by SPSP.