Social media can do more than just entertain us and keep us connected. It also can help scientists better understand human behavior and social dynamics. The volume of data created through new technology and social media such as Facebook and Twitter is lending insight into everything from mapping modern family dynamics to predicting postpartum depression.
"By analyzing different types of social media, search terms, or even blogs, we are able to capture people's thinking, communication patterns, health, beliefs, prejudices, group behaviors – essentially everything that has ever been studied in social and personality psychology,” says James Pennebaker, president of SPSP, which kicked off its annual meeting with a symposium on big data. . "We can examine thousands, even hundreds of thousands of people at once or track them over time.” Read the full press release and our blog coverage of the session from Austin.