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When Does Feeling Moral Make You a Better Person?
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3/6/2012
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Two literatures report opposing effects of moral self-perceptions on moral behavior: Moral credentials suggest contrast effects and moral identity studies suggest assimilation. Reconciling these findings, we examined conceptual abstraction as moderator. Moral self-perceptions involving recent moral behaviors induced contrast effects, whereas those concerning distant behaviors activated identity concerns, and subsequently, assimilation.
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