I'm a social psychologist who has worked in a number of areas--they are varied but one area tends to lead to the other. Researchers should follow their noses--when they become excited enough about a new area to spend several years contributing, they should join in.
Crandall, C.S. (1988). Social contagion of binge eating. Journal of Personality and Social Psychology, 55, 588-598.
Crandall, C.S. (1992). Psychophysical scaling of stressful life events. Psychological Science, 3, 256-258.
Crandall, C.S. and Coleman, R. (1992). AIDS-related stigmatization and the disruption of social relationships. Journal of Social and Personal Relationships, 9, 163-177.
Crandall, C.S. (1994). Prejudice against fat people: Ideology and self-interest. Journal of Personality and Social Psychology, 66, 882-894.
Burnstein, E., Crandall, C.S. and Kitayama, S. (1994). Some neo-Darwinian decision rules for altruism: Weighing cues for inclusive fitness as a function of the biological importance of the situation. Journal of Personality and Social Psychology, 67, 773-789.
Crandall, C.S. (1995). Do parents discriminate against their own heavyweight daughters? Personality and Social Psychology Bulletin, 21, 724-735.
Crandall, C.S. and Martinez, R. (1996). Culture, ideology, and anti-fat attitudes. Personality and Social Psychology Bulletin, 22, 1165-1176.
Crandall, C.S. & Beasley, R.K. (2001). A perceptual theory of legitimacy: Politics, prejudice, social institutions and moral value. In J. Jost and B. Major (Eds.). The psychology of legitimacy: Emerging perspectives on ideology, justice, and intergroup relations (pp. 77-102). New York: Cambridge University Press.
Crandall, C.S., D'Anello, S., Sakalli, N., Lazarus, E., Nejtardt, G.W. & Feather, N.T. (2001). An attribution-value model of prejudice: Anti-fat attitudes in six nations. Personality and Social Psychology Bulletin, 27, 30-37.
Crandall, C.S., Eshleman, A. & O'Brien, L.T. (2002). Social norms and the expression and suppression of prejudice: The struggle for internalization. Journal of Personality and Social Psychology, 82, 359-378.
Crandall, C.S. & Eshleman, A. (2003). A justification-suppression model of the expression and experience of prejudice. Psychological Bulletin, 129, 414-446.
O'Brien, L.T. & Crandall, C.S. (2005). Perceiving self-interest: Power, ideology, and maintenance of the status quo. Social Justice Research, 18, 1-24.
Crandall, C.S., Silvia, P.J., N'Gbala, A.N., Tsang, J. & Dawson, K. (2007). Balance theory, unit relations, and attribution: The underlying integrity of Heiderian theory. Review of General Psychology, 11, 12–30.
Crandall, C.S., Eidelman, S., Skitka, L. & Morgan, G.S. (2009). Status quo framing increases support for torture. Social Influence, 4, 1-10.
Eidelman, S., Crandall, C.S. & Pattershall, J. (2009). The existence bias. Journal of Personality and Social Psychology, 97, 765-775.
Eidelman, S., Pattershall, J. & Crandall, C.S. (2010). Longer is better. Journal of Experimental Social Psychology, 46, 993-998.
Crandall, C.S. Bahns, A., Warner, R. & Schaller, M. (2011). Stereotypes as justifications of prejudice. Personality and Social Psychology Bulletin, 37, 1488-1498.
Bahns, A., Pickett, K. & Crandall, C.S. (in press). Social ecology of similarity: Big schools, small schools and social relationships. Group Processes and Intergroup Relations.
Social influence, prejudice, attraction, political legitimacy